Sunday, June 19, 2016

Is China’s soft power strategy working?


Countries that can successfully leverage their national power are able to affect the behavior of other political actors. This can be accomplished through traditional “hard” power measures, such as threats or coercion, or through “soft” power, which enables countries to persuade or attract others to support their interests. A country’s soft power is heavily dependent upon its global image and international prestige. In the case of China, the central government has developed top-down strategies for enhancing China’s soft power, which in conjunction with public diplomacy, are designed to cultivate a positive international image of China.