CSIS JUNE 2016
Countries that can successfully leverage their national power are able to affect the behavior of other political actors.
This can be accomplished through traditional “hard” power measures,
such as threats or coercion, or through “soft” power, which enables
countries to persuade or attract others to support their interests. A
country’s soft power is heavily dependent upon its global image and
international prestige. In the case of China, the central government has
developed top-down strategies for enhancing China’s soft power, which
in conjunction with public diplomacy, are designed to cultivate a
positive international image of China.