Insights from Avital Leibovich. MK headshot
By Mercy A. Kuo
THE DIPLOMAT - September 14, 2016
The Rebalance author Mercy Kuo regularly engages subject-matter
 experts, policy practitioners, and strategic thinkers across the globe 
for their diverse insights into the U.S. rebalance to Asia.  This 
conversation with Lieutenant Colonel (Res.) Avital Leibovich – Director 
of the American Jewish Committee’s Jerusalem office, with a 
distinguished career spanning over 20 years in a wide range of senior 
media and public relations positions within the Israel Defense Forces 
(IDF) as former Head of the Interactive Media Branch of the IDF 
Spokesperson’s Unit and Head of the Foreign Press Branch – is the 
59th in “The Rebalance Insight Series.”
With the United States, China, and India as some of Israel’s top trading partners, what is the Asia-Pacific region’s strategic relevance to Israel?
Israel has a very diverse and innovative economy. The high-tech 
industry, agri-tech and entrepreneurship in Israel are rapidly 
expanding. As the Asia Pacific constitutes some of the world’s largest 
populations and economies, Israel finds these countries to have great 
potential for businesses, and vice versa, I believe that China and India
 are also interested in the great industrial potential that Israel has.
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