David Wolf
PALGRAVE - 2015
China presents a massive market with intense competition and little
brand loyalty, and effective public relations has become essential for
any company seeking success. Few companies have found the right formula,
but those who have done so have been rewarded with thriving franchises
in the world's largest market.
David Wolf provides
business owners and PR practitioners with a roadmap to corporate
credibility in China. Laced with thoughtful advice and braced with
illustrative cases, Public Relations in China
strips out the normal agency pitch hype and excessive jargon and offers
something rare: a practical handbook for building and defending a brand
in China.
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